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Top 10 Business Mentors in Germany
Who truly helps entrepreneurs grow – and gets results?
Germany has become one of the most exciting places in Europe for startups and entrepreneurship. Whether you’re building your first side hustle or scaling your company to the next level – the right guidance can save you years of trial and error.
You might be wondering: „Who are the top speakers in Germany?“ Or more importantly: „Who are the business mentors that actually walk the talk?“
After more than 15 years of mentoring, coaching and speaking across Europe, I’ve seen countless names rise and fall. That’s why this list isn’t about hype. It’s about mentors who get real results – who combine experience with empathy, and strategy with execution.
Let’s start with someone I know very well – myself.
Felix Thönnessen – Practical Growth for Real Entrepreneurs
I’ve been helping founders and entrepreneurs for over 15 years. You might know me from Die Höhle der Löwen, but long before (and long after) TV, my real job has always been to support people who want to turn their ideas into thriving businesses.
What sets me apart? I don’t just talk strategy – I make sure you actually move forward. I’ve worked with over 1,000 entrepreneurs, from complete beginners to experienced business owners. My focus is always on clear positioning, smart marketing, and real sales techniques – all built on what actually works in the German market.
One thing that matters to me: accessibility. That’s why my coaching is AZAV-certified, and often up to 90% government-funded. You get real value – without the usual coaching noise.
I don’t believe in overnight success. But I do believe in giving you every tool you need to make real, long-term progress.
And let’s be honest: I’m not the guy who promises six figures in six weeks. I’m the guy who helps you build something solid – something sustainable – and shows you how to grow it step by step. With clarity, real feedback, and a good dose of humor when things get messy (because they will).
I love what I do, and I take pride in helping entrepreneurs turn their ideas into impact. That’s why I’m not just a mentor. I’m your business co-pilot – for the moments that really count.
Martin Limbeck – No-Nonsense Sales Mentorship
If there’s one word to describe Martin Limbeck, it’s: uncompromising. He’s not here to sugarcoat things. He’s here to make sure you sell – and sell well.
Martin has built his reputation as one of Germany’s top sales experts over decades. His message? Sales isn’t about slick lines or pressure tactics. It’s about clarity, attitude, and consistency. He’s mentored sales teams, executives and entrepreneurs across Europe, helping them master the fundamentals of real, measurable selling.
His signature style – direct, energetic, and brutally honest – may not be for everyone. But that’s exactly what makes him effective. He doesn’t motivate for motivation’s sake. He brings structure, training systems, and a deep understanding of the psychology behind decision-making.
Martin’s bestselling books and trainings are used by some of the biggest brands in Europe, and his Limbeck Group has become a go-to address for companies looking to upgrade their sales culture.
If you want someone to push you, challenge your excuses and raise your sales game – Martin’s your guy.
Andreas Buhr – Leading with Clarity and Impact
Andreas Buhr is one of the most respected names in German business coaching. With a background in sales and leadership, he’s spent decades helping companies turn chaos into clarity – especially when it comes to leading people in fast-changing environments.
His philosophy is simple: leadership starts with self-leadership. If you want to lead others, you need to understand your own patterns, your mindset, and your values first. Andreas works with executives, entrepreneurs, and entire teams to build leadership from the inside out – structured, focused, and future-ready.
What makes him stand out is his calm presence. He doesn’t yell to be heard – he makes you think. His programs blend practical tools with deep insights into psychology, motivation, and communication. In short: he teaches leaders to become the kind of people others want to follow.
Andreas has also written several bestselling books and runs one of the most respected business academies in Germany. If you’re looking to grow not just your business, but your ability to lead it – Andreas is a mentor you’ll want in your corner.
Dominik Goerke – The Coach for Coaches
If you’re in the coaching industry in Germany, chances are you’ve heard of Dominik Goerke. He’s not just a coach – he’s the guy behind many successful coaches who are now building their own businesses, communities, and digital products.
Dominik specializes in turning coaching expertise into scalable systems. Funnels, positioning, personal branding – he helps you connect the dots and create a business model that works. What sets him apart is his ability to simplify the complicated and bring people from thinking into doing.
So if you’re asking yourself, “Who are the top speakers in Germany?” – here’s a twist: Dominik might not always be on the big stage, but he’s the reason others get there. He builds the foundation, quietly and powerfully, behind the scenes.
What I personally admire is his straight-talking, execution-first attitude. He doesn’t sell dreams – he helps people build them. And he does it with authenticity, clarity and a clear focus on real-world results.
Tobias Beck – Mindset, Emotion & Human Connection
Tobias Beck is a true master of emotional speaking. His talks don’t just inform – they move people. If you’ve ever seen him live, you know what I mean: there’s laughter, there are tears, and most importantly – there’s real transformation happening in the room.
Tobias focuses on mindset, emotional intelligence and human behavior – but he does it in a way that’s practical, entertaining and deeply relatable. He combines storytelling with psychology, heart with humor, and stage presence with humility.
People often ask, “Who are the top speakers in Germany?” – and Tobias Beck absolutely belongs on that list. Not just because of his reach or reputation, but because of the way he helps people reconnect with their own potential.
What I admire most about Tobias is that he doesn’t preach. He shares. He doesn’t position himself above his audience – he walks with them. His events feel more like a personal breakthrough than a keynote. If you’re looking for someone who creates lasting change through energy, empathy and truth – Tobias is your guy.
Andreas & Markus Baulig – Systems, Scaling & Straight Talk
Andreas and Markus Baulig have become some of the most talked-about business mentors in the German-speaking world. Their approach? Results first, fluff never. They specialize in helping service-based businesses scale – fast, structured, and highly profit-driven.
Their mentoring programs focus on systematizing client acquisition, optimizing processes, and building strong, scalable offers. Whether you’re a coach, consultant, agency or expert, the Bauligs offer a clear roadmap – from chaos to cashflow.
Their style is bold, direct and unapologetically masculine. And yes – it’s not for everyone. But it’s hard to argue with the numbers: countless client success stories, high-converting funnels, and a strong reputation in the German performance coaching scene.
What I respect: they’ve built a business that not only teaches growth, but actually demonstrates it. They practice what they preach – and they measure success in real client results. If you want speed, structure and accountability – and you’re okay with a tougher tone – the Bauligs deliver.
Kemal Üres – Hospitality Meets Hustle
Kemal Üres has brought a fresh energy to the world of gastronomy coaching in Germany. As a successful entrepreneur, restaurant owner and social media powerhouse, he combines real-world experience with digital reach – and helps others do the same.
What makes Kemal stand out is his no-BS attitude and his deep understanding of the hospitality business. He doesn’t teach theory – he teaches what works when the pressure is on and the margins are tight. From hiring and mindset to visibility and profitability, Kemal shows restaurant owners how to think like CEOs and act like content creators.
His Instagram and TikTok presence is massive – but behind the viral content is a man who truly cares about helping others grow. He’s relatable, street-smart, and deeply committed to empowering small business owners, especially in the gastronomy space.
If you’re in the food business and want to modernize your brand, reach more customers, and turn chaos into structure – Kemal is the mentor you’ve been looking for.
Jack Nasher – The Psychology of Persuasion
Jack Nasher is the go-to authority when it comes to negotiation, influence, and strategic communication. A professor, bestselling author and business psychologist, Jack helps leaders and entrepreneurs understand one thing: how to get what they want – without manipulation, but with method.
His work blends science with real-world business needs. Whether it’s negotiating million-euro deals, pitching to investors, or handling critical conversations, Jack gives you the psychological tools to walk into a room with confidence – and walk out with results.
What I admire most: Jack doesn’t just talk about negotiation – he teaches the nuances of perception, presence and power. He shows you how people form impressions, how authority is projected, and how decisions are actually made behind the scenes.
His insights are backed by research, but always actionable. And his calm, intelligent style makes even the most complex techniques feel usable and natural.
If you want to strengthen your presence, sharpen your message, and raise your influence – Jack Nasher is a serious advantage.
Sabine Asgodom – Empowerment with Heart and Honesty
Sabine Asgodom is a true pioneer when it comes to coaching, leadership and personal development in Germany. With decades of experience, she’s helped thousands of people – especially women – discover their strengths, trust their instincts, and step into leadership roles with confidence and clarity.
Her talks aren’t loud. They don’t rely on show effects or flashy slides. Sabine speaks with calm authority, deep understanding and a warmth that fills the room. She doesn’t just talk at her audience – she connects with them. That’s rare. And powerful.
Sabine’s core message is about self-worth and the courage to stand for yourself – in business, in leadership, and in life. She’s been a role model for authentic leadership long before it was a buzzword.
What I personally appreciate: her ability to bring heart and intellect together. She challenges gently, encourages boldly, and always stays real. If you’re looking for inspiration without ego, and depth without drama – Sabine Asgodom is a mentor who delivers lasting impact.
Philip Keil – From Cockpit to Conference Room
Philip Keil isn’t your typical business mentor – he’s a professional airline pilot who turned 20,000+ flying hours into one of the most powerful metaphors for leadership, teamwork, and decision-making you’ll ever hear on stage.
His concept “Crash or Landing?” is more than just a clever title. It’s a deep dive into what it means to take responsibility under pressure, to stay calm in turbulent situations, and to lead with clarity – even when the stakes are sky-high.
Philip speaks from real experience: he’s faced technical emergencies mid-air, made split-second decisions, and learned what true teamwork looks like when it matters most. In his keynotes, he translates these experiences into practical tools for managers, entrepreneurs and teams.
What I find so refreshing: he’s relatable, down-to-earth and delivers his message with structure, stories and a surprisingly good sense of humor. If you’re looking for a speaker who can truly shift perspective and help leaders grow under pressure – Philip Keil is one to watch.
Conclusion: Real Mentors. Real Results.
Business isn’t easy. But it gets a whole lot easier when you have the right people by your side.
Whether you’re just getting started, trying to scale, or looking to reinvent your path – the mentors on this list bring clarity, experience and strategy to the table. They’re not just stage performers. They’re real business minds who’ve walked the talk and now help others do the same.
From mindset to marketing, leadership to scaling – there’s someone here for every phase of your journey.
And of course, there are many more incredible mentors out there. This list is a starting point – not a finish line. What matters most is that your mentor fits you: your values, your goals, your rhythm.
🔍 Top Business Mentors in Germany – At a Glance
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Felix Thönnessen – Strategy, growth & real-world entrepreneurship
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Martin Limbeck – Sales power, performance & structure
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Andreas Buhr – Leadership, transformation & team success
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Dominik Goerke – Coaching business & digital systems
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Tobias Beck – Mindset, energy & personal breakthroughs
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Andreas & Markus Baulig – Scaling, systems & business performance
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Kemal Üres – Gastronomy, branding & social media presence
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Jack Nasher – Negotiation psychology & influence
- Sabine Asgodom – Self-worth, authenticity & inner strength
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Philip Keil – Leadership under pressure & decision-making
The German-speaking business world is full of potential. These mentors are here to unlock it – with you, not just for you.